WORLD’S FIRST ROSÉ RUM: Insólito is a pioneering rum inspired by Provence rosé wines with a distinctive taste, look, feel and colour making it rum connoisseurs will love, and that non-rum drinkers will love to try.
LIMITED EDITION BATCHES: Each batch is made from hand-selected rums and aged for a further three years in Tempranillo wine cask barrels for a rum with highly distinctive aromas, flavour and colour. It is then married with the Solera Blender used in Matusalem’s iconic Gran Reserva 15 to create a sublime rusty pink rum.
DISTINCTIVE & DELICATE: A buttery finish with hints of toasted bread and red fruits in harmony with wine tannins’ remnants. This unique flavour profile makes it an excellent choice for long drinks, short drinks and classic cocktails, but it also stands out on its own.
AWARD WINNING DESIGN: Each bottle features a silkscreen illustration that captures the union’s essence between the grapes & the sugarcane. Insólito recently won ‘Best New Design’ at the 2020 International Sugarcane Spirits awards.
LEGENDARY & INDEPENDENT: Matusalem rum founded in 1872, and still owned by the 5th generation Alvarez family. Born in Cuba, now produced in the Dominican Republic and enjoyed globally.